
I’m in the midst of reading 740 Park: The Story of the World’s Richest Apartment Building by Michael Gross. While reading this book, I keep making subconscious references to Apogee South Beach in my head. Given what I know about Apogee, from about the quality of construction to the pedigree of the owners, it isn’t hard to make the connection to 740 Park. The history of 740 Park Avenue, at least for me, is fascinating.
I try to understand why I keep comparing Apogee to 740 Park, and here is what I find:
- Apogee will be very exclusive, with only 64 residences
- Entry-level residences start at about $3.5M
- Gas fireplace in master suite or living room
- Each unit comes with a private, air-conditioned garage
- 11-foot wide terraces
- Each unit will have a “summer kitchen” on the terrace
- This will be the first condominium in Miami Beach to enforce a service entrance for all deliveries. Even real estate agents must use the service entrance.

Apogee South Beach is located in the chic SoFi neighborhood of South Beach, at 800 South Pointe Drive, Miami Beach, Florida.

Above: Here is a shot of the lobby. It is very simple and understated. Notice the huge slabs of walnut travertine marble.

Another shot of the lobby. The pillars are clad in oro nero marble.


This is the south view from the penthouse level of Apogee South Beach.

Above: This is the southwest view toward the city of Miami.

Above: North view over South Beach from the penthouse level.

Above: Pool area of Apogee South Beach. I love those pods that extend into the pool.

Above: Here is a master bathroom from a corner unit in Apogee South Beach. This photo was taken from approximately the sixth floor. This bathroom has incredible views overlooking Government Cut (cruise ship alley) and Fisher Island. Click here for a virtual tour of Apogee South Beach.
Apogee South Beach, South Beach condos, Miami Beach real estate, Miami Beach condos
Categories: 33139, Apogee, South Beach/SoFi
6 Responses to “South Beach Real Estate: A First Look Inside Apogee South Beach”
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There's Never Been a Better Time to Throw a Party » Miami Condo Investments | Miami & South Beach Real Estate Blog Says:
December 14th, 2007 at 4:24 am[...] said before, this shows me that they stand behind their product. In fact, their latest development, Apogee South Beach, is having a grand-opening party on December 19. Unfortunately, I won’t be in town to catch [...]
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NYC Luxury Real Estate: Duplex at 740 Park Sells for $32M » South Beach Condo Blog Says:
January 22nd, 2008 at 5:45 pm[...] In the past, I have compared 740 Park to Apogee South Beach. I know from being inside Apogee South Beach that it is without peer in Miami Beach real estate, and apparently 740 Park has no peers as well. According to Curbed: those looking at 740 Park as a gauge of the luxury market are being quite foolish. This building plays by its own rules. [...]
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December 16th, 2007 at 9:35 pm
The reference to 740 Park is interesting but missing some key elements. I can speak first hand on this subject as my great-grandparents owned the only PH for more than 30 years. Certainly Apogee is one of the most exclusive buildings in South Florida but the wealth of the owners is meager in comparison to those of 740 Park. I doubt you would see five Rembrandt’s, let alone one, hanging in any of the condos unlike the Social Register domiciles at 740 Park.
December 16th, 2007 at 11:25 pm
This post really wasn’t meant as a dissertation. Rembrandt, no; Jeff Koons, yes.
December 27th, 2007 at 11:13 pm
Kevin,
Koons…of course. I mean anyone can afford a RR on credit. Would prefer to see Homers’, Fitz Hugh Lane, and perhaps a few Richard Estes works. I would love to know what the screening process there is for a potential buyer at Apogee? The ability to close? Or perhaps household names such as…Vanderbilt, Ingle (Ford), or Strawbridge (Campbell)…
December 28th, 2007 at 12:45 am
That is where a condo and a co-op differ. In reference to “Campbell” are you talking the soup “Campbell?” If you are don’t tell ANYONE that I just went and got a CAN of chicken noodle soup because I’m in the middle of this “flu” thing. I know it is not very “haute”, but it is my stinkin’ reality right now.
Thanks for commenting. All your comments are VERY interesting.